Some More Info
This apparel project centered on a single hero garment: a relaxed tee that had to feel premium without trying too hard. We refined the fit, sourced a heavier combed-cotton body, and developed a small set of graphics that work as well blank as they do printed.
Neutral, garment-dyed tones let the fabric and construction take the spotlight, while a quiet woven label signals quality up close. The capsule sold through faster than projected and set the template for the brand’s later seasonal drops.
